---
title: "Best GEO Tools 2026: 15 AI Visibility Tools Compared | Superapp"
description: The best GEO and AI visibility tools in 2026, from trackers to agents that fix your gaps. Compare Selfwin, Peec AI, Profound, Otterly.AI and more.
image: https://superapp.dev/superapp-logo.png
canonical_url: https://superapp.dev/blog/best-geo-tools
md_url: https://superapp.dev/blog/best-geo-tools.md
---
## Best GEO Tools 2026: The Short Answer

[Selfwin](https://selfwin.co/) is the best GEO tool in 2026 for most brands, because it does the whole job: it tracks every prompt on ChatGPT, Claude, Gemini and Perplexity every day, works out why you lose each one, and drafts the fix for your approval, while being free and self-hosted. Most GEO tools stop at a dashboard. Peec AI is the best dedicated tracker for marketing teams, Otterly.AI is the cheapest tracker, and Profound is the enterprise choice. Ahrefs Brand Radar and Semrush suit teams that already pay for those suites. If you build your app on Superapp, GEO is already built into Superapp Selfdrive, which writes content for Google and ChatGPT as part of its marketing agent.

> **Quick answer: what is the best GEO tool in 2026?** Selfwin is the best GEO tool for most brands: free and self-hosted (you pay only your own AI engine API usage), it runs every tracked prompt on ChatGPT, Claude, Gemini and Perplexity daily, records the searches those engines run, classifies why you lose each prompt, and drafts pages, replies and outreach that ship only after you approve them. For app founders on Superapp, Superapp Selfdrive has GEO built in ($100/month Max plan, beta). For a hosted tracker, Peec AI suits marketing teams, Otterly.AI starts at $29/month, and Profound serves enterprises on custom contracts. Honest caveat: AI answers vary between runs, so treat every visibility score as directional, and no tool can guarantee citations.

## What Is a GEO Tool?

A GEO tool helps your brand get mentioned and cited in answers from AI engines such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. GEO stands for generative engine optimization, a term from a [2023 Princeton-led research paper](https://arxiv.org/abs/2311.09735) published at KDD 2024, which found that optimizing content for generative engines could raise its visibility in AI answers by up to 40%. The same research found that adding quotations, statistics and source citations helped most, while keyword stuffing did not.

You will also see these tools called AI visibility tools, AEO (answer engine optimization) tools, LLM SEO tools or AI search visibility tools. The names overlap almost completely. What differs is how much of the job a tool does.

## Why Do GEO Tools Matter in 2026?

AI answers now sit between your brand and many of your buyers. [Alphabet said in July 2026](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/) that AI Mode passed 1 billion monthly active users, and that the Gemini app has 950 million. [Similarweb](https://aisearch.similarweb.com/blog/gen-ai-stats/) counted about 9.5 billion monthly visits to AI platforms in the year to May 2026, up 70%. [Pew Research Center](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/) found Google users clicked a traditional result on 8% of visits when an AI summary appeared, versus 15% without one, and clicked a link inside the summary on just 1%.

The traffic from AI is still small but growing fast. [SE Ranking's 2026 study of 101,574 sites](https://seranking.com/blog/ai-traffic-research-study/) found AI referrals made up about 0.32% of website traffic, roughly 16 times their 2024 share, with ChatGPT sending about three quarters of them. The bigger effect is the answer itself: if an AI engine recommends three competitors and not you, many buyers never reach a search result at all.

## What Are the Three Kinds of GEO Tools?

GEO tools fall into three kinds, and the difference is how far they go after finding a problem. Even ChatGPT splits the market this way: asked for the best GEO tools in our October 2026 test, it said the right choice depends on whether you need monitoring, diagnosis or execution.

| Kind | What it does | Who acts on the findings | Examples |
| --- | --- | --- | --- |
| GEO agents that act, led by Selfwin | Track, diagnose why you lose each prompt, and draft or publish the fix | The agent, with your approval | Selfwin, Superapp Selfdrive, AirOps, Writesonic, AthenaHQ, Goodie, Evertune |
| Dedicated GEO trackers | Measure mentions, citations, share of voice and sentiment across AI engines, some with recommendations | You or your team | Peec AI, Profound, Otterly.AI, Rankscale, Scrunch |
| SEO suites with AI tracking added | Add AI visibility reports to keyword, backlink and audit data | An SEO specialist | Ahrefs Brand Radar, Semrush, SE Ranking |

### SEO suites with AI tracking added

Ahrefs, Semrush and SE Ranking all sell AI visibility tracking now. Their strength is context: you can see AI mentions next to the Google rankings, backlinks and competitor data you already use. Their weakness is that GEO is an add-on to a product built for classic SEO, and they leave the fixing to you.

### Dedicated GEO trackers

Trackers like Peec AI, Otterly.AI and Profound were built for AI search from day one. They run your prompts across several engines, record whether you were mentioned, where you ranked in the answer, how you were described and which sources the engine used. Several now add recommendations or agents. They answer "how visible are we?" very well. Turning the answer into work is still your job.

### GEO agents that act

The newest kind goes from measurement to action. These tools work out why you lose a prompt (you are absent, a competitor leads, another site gets the credit) and produce the work to win it back: new pages, page rewrites, outreach to the sites AI engines cite, or technical fixes. Some publish on their own. Others, like Selfwin, draft everything and wait for a person to approve it. This is where GEO tooling is heading, because a dashboard that shows you losing does not change the answer.

## Best GEO Tools at a Glance

| Tool | Kind | In one line |
| --- | --- | --- |
| Selfwin | Agent that acts | Free, self-hosted AI employee that tracks every prompt daily, diagnoses each gap and drafts the fix for approval |
| Superapp Selfdrive | Agent that acts | GEO built into Superapp's marketing agent, writing content for Google and ChatGPT for apps built on Superapp |
| Peec AI | Tracker | Daily AI visibility tracking with source data, unlimited users and an MCP |
| Profound | Tracker with agents | Enterprise AI visibility platform covering up to 9 engines |
| Otterly.AI | Tracker | The cheapest credible tracker, from $29/month |
| Ahrefs Brand Radar | Suite add-on | Widest AI engine coverage among SEO suites, next to Ahrefs link data |
| Semrush AI Visibility Toolkit | Suite add-on | AI tracking inside the broadest SEO suite |
| AirOps | Agent that acts | Content engineering platform that tracks, writes, refreshes, publishes and runs outreach |
| Writesonic | Agent that acts | Tracking, Action Center fixes and AI articles in one product |
| Scrunch | Tracker | Monitoring plus a machine-readable version of your site for AI agents |
| AthenaHQ | Agent that acts | Tracking with content agents that publish to Shopify, Webflow and WordPress |
| Rankscale | Tracker | Low-cost tracker with query fan-outs, 17+ engines and an MCP |
| Evertune | Agent that acts | Statistically sampled brand data plus content and ChatGPT ads agents |
| Goodie | Agent that acts | Tracking with writing, outreach and technical agents, including agentic commerce |
| SE Ranking | Suite add-on | Lower-cost SEO suite with an AI Search add-on |

## Best GEO Tools 2026, Ranked: Scorecard

"Fan-outs" means the tool shows the web searches AI engines run while building an answer. "Acts" means it produces the work to fix a gap, not just a report.

| Rank | Tool | Engines tracked | Fan-outs | Citations | Acts on gaps | MCP | Entry price |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 1 | Selfwin | ChatGPT, Claude, Gemini, Perplexity | Yes | Yes | Drafts, with approval | Yes | Free (pay your own API usage) |
| 2 | Superapp Selfdrive | Writes for Google and ChatGPT | Not stated | Not stated | Writes and publishes | No | $100/month (Max plan) |
| 3 | Peec AI | 3 of your choice, up to 13 on Enterprise | Not stated | Yes | Recommendations and agent | Yes | Not shown on live page |
| 4 | Profound | Up to 9 on Enterprise | Not stated | Yes | AI Marketer agents | Not stated | Custom |
| 5 | Otterly.AI | 4 included, 3 as add-ons | Not stated | Yes | Recommendations | Yes, Standard and up | $29/month |
| 6 | Ahrefs Brand Radar | 6, plus Claude via custom prompts | Not stated | Yes | No | Yes | $199/month plus a plan |
| 7 | Semrush | Up to 6 | Not stated | Yes | No | Yes | $99/month toolkit |
| 8 | AirOps | ChatGPT on Solo, 7+ on Pro | Yes | Yes | Writes and publishes | Yes | Free start, paid prices not shown |
| 9 | Writesonic | 3 on lower plans, 9 on Enterprise | Yes | Yes | Fixes and articles | Yes | $79/month billed yearly |
| 10 | Scrunch | 7 | Not stated | Yes | Serves an AI-agent version of your site | Yes | $250/month billed yearly |
| 11 | AthenaHQ | 5 on Essential, 11 on Starter | Not stated | Yes | Content agents publish to CMS | Not stated | Free tier, then $295/month |
| 12 | Rankscale | 17+ | Yes | Yes | Recommendations (beta) | Yes | $17/month billed yearly |
| 13 | Evertune | 5 on Starter, 11 on Pro | Not stated | Yes | Content and ads agents | Pro and up | $60/month |
| 14 | Goodie | 5 on Core, up to 14 on Enterprise | Not stated | Yes | Writing, outreach and technical agents | Yes | $295/month |
| 15 | SE Ranking | 5 | Not stated | Yes | No | Yes | $129/month plus add-on from $89 |

## Which GEO Tool Is Best for Which Job?

| Job | Best pick | Runner up | Why |
| --- | --- | --- | --- |
| Track, diagnose and draft fixes for free | Selfwin | Rankscale | Every engine daily, gap classification and approval-gated drafts, self-hosted |
| GEO for an app built on Superapp | Superapp Selfdrive | Selfwin | Built into the platform that builds and markets the app |
| Hosted daily tracker for a marketing team | Peec AI | Otterly.AI | Daily runs, unlimited users, source analysis |
| Cheapest hosted tracker | Otterly.AI | Rankscale | From $29/month with four engines included |
| See the searches AI engines run | Selfwin | Rankscale | Records fan-outs from real ChatGPT and Perplexity sessions |
| Enterprise AI visibility | Profound | Evertune | Up to 9 engines, enterprise reporting |
| Already pay for an SEO suite | Ahrefs Brand Radar | Semrush | AI data next to your existing link and keyword data |
| Turn findings into published content at volume | AirOps | Writesonic | Workflows, CMS publishing and offsite outreach |
| Widest engine list on a budget | Rankscale | Otterly.AI | 17+ engines from $99/month on Pro |
| Agentic commerce and shopping assistants | Goodie | Evertune | Tracks Alexa and Sparky on Pro |
| Make your site readable to AI agents | Scrunch | Selfwin | Agent Experience Platform serves a bot-facing version |

## The 15 Best GEO Tools, Reviewed

### 1. Selfwin: best GEO tool overall

Kind: agent that acts, with approval.

As a disclosure, Selfwin is built by Superapp's founder and Superapp Selfdrive is Superapp's product, so weigh both picks accordingly. [Selfwin](https://selfwin.co/) describes itself as an AI employee that grows a brand's visibility in ChatGPT, Claude, Gemini and Perplexity. What sets it apart is that it covers the whole GEO loop in one tool: measure, diagnose, draft, approve.

How it tracks: every tracked prompt runs on every enabled engine every day. Selfwin uses the official APIs of OpenAI, Anthropic, Gemini and Perplexity with web search, and it also opens logged-out sessions on the real ChatGPT and Perplexity sites to record the searches the engine ran while composing its answer. According to [Selfwin's docs](https://selfwin.co/docs), each stored answer keeps the prompt, country, model, full answer text, brand mentions, position, sentiment, retrieved URLs and domains, citations and fan-out searches, so every chart can be traced back to real answers. Its site states that it never bypasses login walls or CAPTCHAs.

How it diagnoses: each lost prompt is classified as absent (you are not mentioned), leaked (your own page is used but your brand is not named), out-sourced (another site gets the credit), or already yours. That classification decides what kind of work wins the prompt back, which is the step most trackers leave to you.

How it acts: Selfwin drafts the work itself: on-site pages, replies, outreach pitches to the sites AI engines cite, indexing tickets and video briefs. Drafts for your own site pass a house-rule linter before you see them. Every Monday it diagnoses, drafts and queues actions, and you approve each one with a click. It never publishes on its own. You can work with it from a dashboard, in Slack, or from Claude and other agents through MCP, with the same approval gate.

Price: free and self-hosted. You pay only for your own AI engine API usage, and the data stays with you. There is no card or sales call to start.

Pitfall: self-hosted means it runs on your own setup with your own API keys, so your costs depend on how many prompts and engines you track.

Who it is not for: teams that need Google AI Overviews, AI Mode or Copilot tracking, which Selfwin does not list; buyers who want a vendor-hosted product with an account manager. It is new, and its site says there are no human testimonials yet.

Best for: founders, marketers and agencies who want GEO done end to end, from tracking to drafted fixes, without a monthly platform fee.

### 2. Superapp Selfdrive: best GEO for apps built on Superapp

Kind: agent that acts.

[Superapp](https://superapp.dev) has GEO built into Selfdrive, its AI marketing agent. Selfdrive's Website, SEO and GEO channel [builds your app's site and writes SEO content for Google and ChatGPT](https://superapp.dev/selfdrive), and Superapp says its AI visibility technology knows what to write to get your app into AI answers. Because the site is generated from the same project as your app, articles describe the real product, and Selfdrive publishes them on a content plan you approve. The same agent runs App Store optimization, Apple Ads and creator campaigns.

Price: included in the Max plan at $100/month, which also covers the Superapp app builder.

Pitfall: Selfdrive writes for AI engines but is not a visibility tracker, so it does not report mentions, citations or share of voice. It is in beta for selected accounts.

Who it is not for: brands without an app on Superapp, Android apps, or teams that need multi-engine measurement. Pair it with a tracker such as Selfwin if you want to see the results in AI answers.

Best for: iOS app founders on Superapp who want GEO handled inside the same platform that builds and markets their app.

### 3. Peec AI: best hosted GEO tracker for marketing teams

Kind: tracker, with recommendations and an agent.

[Peec AI](https://peec.ai/) tracks how AI engines mention, rank and describe your brand every day, and which URLs and domains they used or cited. It says it is trusted by more than 3,500 brands and agencies. In our ChatGPT test, Peec was ChatGPT's pick when asked to choose between Peec, Profound and Otterly.AI.

Features: visibility, position and sentiment metrics, source analysis, prompt suggestions with search volumes, competitor benchmarking, Recommended actions, a Peec agent, the Peec MCP for Claude, Cursor and n8n, a REST API and a Looker Studio connector.

Engines: self serve plans track 3 models of your choice from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. Enterprise covers up to 13.

Price: the live [pricing page](https://peec.ai/pricing) shows Starter (50 prompts), Pro (150) and Advanced (350) with unlimited users and 15% off yearly, but no amounts. Peec's own [comparison page from January 2026](https://peec.ai/comparison/peec-vs-profound) listed Starter at €89/month and Pro at €199/month.

Pitfall: [G2 reviewers](https://www.g2.com/products/peec-ai/reviews) have said it measures well but gives too little guidance on what to change, which its newer actions and agent features aim to address.

Who it is not for: teams that want every engine on a self serve plan, since you choose 3.

Best for: marketing teams and agencies that want a hosted, daily tracker with strong source data.

### 4. Profound: best for enterprises

Kind: tracker, with AI Marketer agents.

[Profound](https://www.tryprofound.com/) offers Answer Engine Insights, Prompt Volumes, Agent Analytics, shopping tracking, sentiment, benchmarking and an AI Marketer product with agents. Enterprise covers up to 9 engines: ChatGPT, Perplexity, AI Mode, Gemini, Copilot, DeepSeek, Claude, AI Overviews and Exa Search.

Price: the [official pricing page](https://www.tryprofound.com/pricing) shows only a free 7 day trial (50 prompts on ChatGPT, Gemini and AI Overviews) and custom Enterprise pricing. Third party reporting says self serve brand plans were removed in September 2026.

Pitfall: price is the most cited con in [G2 reviews](https://www.g2.com/products/profound/reviews).

Who it is not for: startups and small teams.

Best for: large brands and agencies that need enterprise reporting across many engines and markets.

### 5. Otterly.AI: cheapest hosted GEO tracker

Kind: tracker, with recommendations.

Otterly.AI was ChatGPT's own pick for a startup on a budget in our test. It covers brand visibility and sentiment, citation source tracking, prompt research, GEO URL audits and optimization recommendations, per [Otterly's pricing page](https://otterly.ai/pricing).

Engines: ChatGPT, AI Overviews, Perplexity and Copilot on every plan. AI Mode, Gemini and Claude are paid add-ons.

Price: Lite $29/month for 15 prompts, Standard $189 for 100, Premium $489 for 400, with lower prices shown when billed yearly and a free trial. API and MCP access start on Standard.

Pitfall: [G2 reviewers](https://www.g2.com/products/otterlyai/reviews?qs=pros-and-cons) cite a learning curve and slow data loading, and add-on engines raise the real cost.

Who it is not for: teams tracking hundreds of prompts on every engine.

Best for: small businesses and consultants starting with GEO on a small budget.

### 6. Ahrefs Brand Radar: best GEO for Ahrefs users

Kind: suite add-on.

[Brand Radar](https://ahrefs.com/brand-radar) measures mentions, citations, AI share of voice and estimated impressions across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with Claude through custom prompts. Its index covers hundreds of millions of prompts a month, and it sits next to Ahrefs' backlink and keyword data.

Price: Brand Radar AI starts at $199/month on the [Ahrefs pricing page](https://ahrefs.com/pricing), with custom prompt packages from $50/month, on top of an Ahrefs plan (Lite $129/month).

Pitfall: it measures, but does not draft or publish fixes, and [Capterra reviewers](https://capterra.com/p/176340/Ahrefs/reviews/) often complain about Ahrefs pricing.

Who it is not for: teams without an Ahrefs subscription.

Best for: SEO teams that want AI visibility next to link and competitor data.

### 7. Semrush AI Visibility Toolkit: best GEO inside an all in one suite

Kind: suite add-on.

The [AI Visibility Toolkit](https://www.semrush.com/kb/1493-ai-visibility-toolkit) covers Visibility Overview, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking and an AI Search Site Audit. Semrush's [features page](https://www.semrush.com/features/) lists ChatGPT, Perplexity, Gemini, Claude and AI Overviews. Adobe now owns Semrush.

Price: the toolkit alone is $99/month. Semrush One Starter, which combines SEO and AI search, is $199/month with 50 prompts tracked daily, per the [pricing page](https://www.semrush.com/pricing/seo/).

Pitfall: [TechRadar](https://techradar.com/reviews/semrush) notes costs that climb with extra users, and GEO is one module in a very large product.

Who it is not for: teams that only want GEO.

Best for: marketing teams already using Semrush.

### 8. AirOps: best for publishing GEO content at volume

Kind: agent that acts.

[AirOps](https://www.airops.com/) calls itself a content engineering platform for AI search. Its Insights layer tracks visibility, citations and query fan-outs, its Action layer creates and refreshes content, and Offsite, launched in June 2026, runs outreach to third-party publishers. Workflows include human review and approvals, with CMS publishing to Webflow, WordPress, Contentful, HubSpot and Shopify. AirOps raised a [$40M Series B led by Greylock](https://www.businesswire.com/news/home/20251110823725/en/AirOps-Raises-%2440M-to-Redefine-How-Brands-Compete-in-the-Era-of-AI-Search) in November 2025.

Engines: ChatGPT only on Solo; 7+ engines on Pro.

Price: you can start free with a 14 day trial, but the [pricing page](https://www.airops.com/pricing) shows tasks, not dollar prices, for Solo and Pro.

Pitfall: [G2 reviewers](https://www.g2.com/products/airops/reviews) describe a steep learning curve and task credits that run out fast.

Who it is not for: solo founders without time to build workflows.

Best for: content teams at funded companies producing GEO content at scale.

### 9. Writesonic: best tracking plus AI writing in one

Kind: agent that acts.

[Writesonic](https://writesonic.com/) positions itself as an AI search growth engine: track visibility and citations, prioritize fixes in an Action Center, let an agent rewrite pages and find outreach targets such as Reddit threads and listicles, then measure results at day 14 and day 28. Its Chrome extension shows the sub-queries engines run before answering, and its MCP launched in June 2026.

Engines: Starter, Basic and Growth track ChatGPT, Gemini and AI Overviews only; Enterprise covers 9.

Price: Starter $79/month, Basic $199 and Growth $399, billed yearly, per the [pricing page](https://writesonic.com/pricing), with a free trial.

Pitfall: the full Action Center and engines like Perplexity and Claude need Enterprise, and [Trustpilot reviewers](https://www.trustpilot.com/review/writesonic.com) complain about billing and slow support.

Who it is not for: teams that need Perplexity or Claude tracking on a self serve budget.

Best for: small teams that want tracking and AI articles in one subscription.

### 10. Scrunch: best for making your site readable to AI agents

Kind: tracker, with an AI-facing site layer.

[Scrunch](https://scrunch.com/) monitors prompts, citations, competitors and AI bot traffic across ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews and Meta on every plan. Its Agent Experience Platform serves a lightweight, machine-readable version of your site to AI agents without changing the human site. Scrunch raised a [$15M Series A](https://scrunch.com/blog/2025-07-announcing-our-series-a) in July 2025.

Price: Starter $300/month or $250 billed yearly, Growth $500 or $417, per the [pricing page](https://scrunch.com/pricing), with a 7 day trial and no card.

Pitfall: [G2 reviewers](https://www.g2.com/products/scrunch-ai/reviews) call it expensive and ask for a lighter solo plan.

Who it is not for: solo founders.

Best for: mid-market brands and agencies that want monitoring plus an AI-agent-ready site.

### 11. AthenaHQ: best free tier with content agents

Kind: agent that acts.

[AthenaHQ](https://www.athenahq.ai/pricing) pairs tracking with content agents. Its free Essential tier covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot with source and competitor insights. Starter adds 11 models, citation intelligence, on-page and off-page actions and a content optimization agent, and its [docs](https://docs.athenahq.ai) describe publishing directly to Shopify, Webflow and WordPress. It is Y Combinator backed.

Price: Essential is free with starter credit; Starter is $295/month; Enterprise is custom.

Pitfall: [G2 reviewers](https://www.g2.com/products/athenahq/reviews) say self serve plans are limited and the Recommendation Engine is enterprise only.

Who it is not for: teams that need MCP access, which its official pages do not mention.

Best for: small and mid-market teams that want to try GEO free and add content agents later.

### 12. Rankscale: best low-cost tracker with fan-outs

Kind: tracker.

[Rankscale](https://rankscale.ai/) tracks 17+ engines, including ChatGPT, Perplexity, Claude, Gemini, AI Overviews, AI Mode, DeepSeek, Grok, Copilot and Mistral. Every plan includes Query Fanouts, citation and sources analysis, sentiment, page audits and prompt research, and there is an MCP and a REST API on higher plans.

Price: credit based, from $17/month billed yearly (Essentials), with Pro at $99/month and a 7 day trial, per the [pricing page](https://rankscale.ai/pricing).

Pitfall: [OMR reviewers](https://www.omr.com/en/reviews/product/rankscale-ai) miss proper reporting, and audits cover single pages, not whole sites. It does not create content.

Who it is not for: teams that want the fix drafted for them.

Best for: budget-conscious SEOs and agencies that want broad engine coverage and fan-out data.

### 13. Evertune: best statistically sampled brand data

Kind: agent that acts.

[Evertune](https://www.evertune.ai/) asks each prompt 100 times per model to produce an AI Brand Score, and draws prompts from a panel it says covers over 150 million real user conversations. It adds Content Studio, a Content Agent that writes 25 articles a month on Pro, and an Ads Agent that runs ChatGPT ads. It raised a [$15M Series A led by Felicis](https://www.globenewswire.com/news-release/2025/08/12/3132022/0/en/Evertune-Raises-15-Million-Series-A-to-Scale-Its-AI-Marketing-and-Discovery-Platform.html) in August 2025.

Price: Starter $60/month with 5 models; Pro $800/month billed yearly with 11 models, per the [pricing page](https://www.evertune.ai/pricing).

Pitfall: there are no G2 reviews yet, and the jump from Starter to Pro is large.

Who it is not for: small teams that need the content agent, which starts on Pro.

Best for: consumer brands and agencies that want sampled visibility data and ChatGPT ads in one place.

### 14. Goodie: best for agentic commerce

Kind: agent that acts.

[Goodie](https://higoodie.com/) combines visibility monitoring with agents for writing, content optimization, blog generation, outreach, technical fixes and social. Pro tracks shopping assistants such as Alexa and Sparky alongside ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot and Gemini.

Price: Core $295/month (110 prompts, unlimited seats, 7 day trial) and Pro $999/month, per the [pricing page](https://higoodie.com/pricing).

Pitfall: there are no user reviews on [Capterra](https://www.capterra.com/p/10031221/Goodie/), and only Core is self serve.

Who it is not for: budget-limited teams.

Best for: retail and ecommerce brands that sell through AI shopping assistants.

### 15. SE Ranking: best value suite with GEO

Kind: suite add-on.

SE Ranking's [AI Search add-on](https://help.seranking.com/hc/en-us/articles/22120452776476-AI-Search-Add-on) includes an AI Results Tracker, AI competitive research and access to SE Visible, covering AI Overviews, AI Mode, ChatGPT and Gemini, with Perplexity listed on its [data page](https://www.seranking.com/our-data.html). A hosted MCP server is included in every plan.

Price: the add-on costs $89 to $345 a month on top of Core at $129/month, per the [subscription page](https://seranking.com/subscription.html), with a 14 day free trial.

Pitfall: GEO is an add-on, and [TechRadar](https://www.techradar.com/pro/software-services/se-ranking) notes the extras raise the real price.

Best for: agencies and small businesses that want SEO and GEO in one lower-cost suite.

Also considered: Surfer's [AI Tracker](https://surferseo.com/ai-tracker/) and Frase's AI Visibility are solid if you already use those content tools, and are covered in our guide to [AI SEO tools](https://superapp.dev/blog/best-ai-seo-tools-2026).

## How Do GEO Tools That Act Compare?

Seven tools here go beyond reporting. They differ in what they produce and how much control you keep.

| Tool | What it produces | Publishes on its own | Human approval | Price to get the acting features |
| --- | --- | --- | --- | --- |
| Selfwin | Pages, replies, outreach pitches, indexing tickets, video briefs | Never | Every action | Free, self-hosted |
| Superapp Selfdrive | Website and SEO content for Google and ChatGPT | Publishes on your approved plan | Approved plan | $100/month Max plan |
| AirOps | New and refreshed content, offsite outreach | Publishes approved drafts to your CMS | Review and approval steps | Pro, price not shown |
| Writesonic | Page rewrites, outreach targets, technical fixes, AI articles | Agentic workflows | Action Center | Full Action Center on Enterprise |
| AthenaHQ | Content optimization, on-page and off-page actions | Publishes to Shopify, Webflow, WordPress | Not stated | $295/month Starter |
| Goodie | Content, outreach, technical and social agent work | Not stated | Not stated | $295/month Core |
| Evertune | Articles from a Content Agent, ChatGPT ads | Not stated | Not stated | $800/month Pro |

The approval question matters. Google's [spam policies](https://developers.google.com/search/docs/essentials/spam-policies) target pages mass-produced mainly to manipulate rankings, and its [guidance on AI content](https://developers.google.com/search/docs/fundamentals/using-gen-ai-content) advises fact-checking AI output before it goes live. A tool that drafts and waits, like Selfwin, keeps a person responsible for what ships.

## Why Is Selfwin Ranked First?

[Selfwin](https://selfwin.co/) ranks first because it is the only tool here that does all four parts of GEO without charging a platform fee.

It measures broadly enough. Four major engines run every day, and there are no plan tiers that lock engines away, unlike tools where Perplexity or Claude require an enterprise contract.

It sees what the engines searched. By recording fan-out searches from real logged-out ChatGPT and Perplexity sessions, it shows which queries and sources an answer was built from. That is the raw material for deciding what content to create. Rankscale, AirOps and Writesonic also capture fan-outs, which shows how important this has become.

It diagnoses before it drafts. The absent, leaked, out-sourced and already-yours classes turn a visibility score into a reason, and each reason calls for different work: a new page, a clearer brand mention on an existing page, or outreach to the site that gets cited.

It acts, but never alone. Drafts pass your house rules and wait for approval, so you get agent speed without handing your brand to an autopilot.

The honest trade-offs: Selfwin is new, self-hosted and does not cover Google AI Overviews or AI Mode, so teams that live in Google's AI features may want Otterly.AI, Peec AI or Ahrefs Brand Radar alongside it.

## Which AI Engines Does Each GEO Tool Track?

| Tool | ChatGPT | Perplexity | Gemini | Claude | AI Overviews | AI Mode | Copilot |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Selfwin | Yes | Yes | Yes | Yes | Not listed | Not listed | Not listed |
| Superapp Selfdrive | Writes for it | No | No | No | Writes for Google | Writes for Google | No |
| Peec AI | Choice | Enterprise or add-on | Choice | Enterprise | Choice | Choice | Choice |
| Profound | Yes | Enterprise | Yes | Enterprise | Yes | Enterprise | Enterprise |
| Otterly.AI | Yes | Yes | Add-on | Add-on | Yes | Add-on | Yes |
| Ahrefs Brand Radar | Yes | Yes | Yes | Custom prompts | Yes | Yes | Yes |
| Semrush | Yes | Yes | Yes | Yes | Yes | Yes | Not stated |
| AirOps | Yes | Pro | Pro | Pro | Pro | Not stated | Pro |
| Writesonic | Yes | Enterprise | Yes | Enterprise | Yes | Enterprise | Enterprise |
| Scrunch | Yes | Yes | Yes | Yes | Yes | Yes | Not listed |
| AthenaHQ | Yes | Yes | Yes | Starter | Yes | Starter | Yes |
| Rankscale | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Evertune | Pro | Pro | Pro | Pro | Pro | Pro | Pro |
| Goodie | Yes | Yes | Pro | Enterprise | Yes | Yes | Yes |
| SE Ranking | Yes | Yes | Yes | Not listed | Yes | Yes | Not listed |

"Choice" means Peec self serve plans let you pick 3 models from its list. Plan names show the tier where an engine is confirmed; Evertune lists 11 models on Pro and 5 on Starter without naming the Starter five.

## How Much Do GEO Tools Cost in 2026?

Prices are monthly unless noted, checked on official pages on October 22, 2026.

| Tool | Entry price | Main plans | Free option |
| --- | --- | --- | --- |
| Selfwin | Free | Self-hosted; you pay your own engine API usage | Free |
| Superapp Selfdrive | $100/month | Max plan, includes the Superapp app builder | Free Superapp plan; Selfdrive by beta invite |
| Peec AI | Not shown on live page | Starter, Pro, Advanced, Enterprise | Free trial |
| Profound | Custom | Enterprise | 7 day trial |
| Otterly.AI | $29/month | Standard $189, Premium $489 | Free trial |
| Ahrefs Brand Radar | $199/month plus an Ahrefs plan | Custom prompt packages from $50 | Ahrefs Free (no Brand Radar) |
| Semrush AI Visibility Toolkit | $99/month | Semrush One Starter $199, Pro+ $299 | Free plan and 7 day trial |
| AirOps | Not shown | Solo, Pro, Enterprise | Free start, 14 day trial |
| Writesonic | $79/month billed yearly | Basic $199, Growth $399 | Free trial |
| Scrunch | $250/month billed yearly | Growth $417 billed yearly | 7 day trial |
| AthenaHQ | Free | Starter $295 | Free Essential tier |
| Rankscale | $17/month billed yearly | Pro $99, Pro+ $229, Growth $385 | 7 day trial on Pro |
| Evertune | $60/month | Pro $800 billed yearly | Not stated |
| Goodie | $295/month | Pro $999 | 7 day trial |
| SE Ranking | $129/month plus $89 add-on | Growth $279, add-on up to $345 | 14 day trial |

### What does a GEO setup cost by kind?

| Setup | Example tools and monthly cost | Who does the work |
| --- | --- | --- |
| Agent that drafts, self-hosted | Selfwin, free plus your API usage | You approve drafts |
| Agent inside your app platform | Superapp Selfdrive in the $100 Max plan, plus Selfwin to measure | You approve the plan |
| Hosted tracker | Otterly.AI Lite $29, or Rankscale Pro $99 | You turn findings into work |
| Hosted agent platform | Writesonic Starter $79 billed yearly, AthenaHQ Starter $295, Goodie Core $295 | Agent drafts or publishes |
| Suite add-on | Semrush toolkit $99, or Ahrefs Lite $129 plus Brand Radar $199 | An SEO specialist |
| Enterprise | Profound or Evertune Pro at $800 billed yearly | A team |

## Which GEO Tool Fits Your Situation?

### By stage

| Stage | Start with | Add later |
| --- | --- | --- |
| Any brand that wants the full loop for free | Selfwin | A hosted tracker for Google AI features |
| App founder building on Superapp | Superapp Selfdrive | Selfwin to measure AI answers |
| First look, no budget | AthenaHQ free tier or Selfwin | Otterly.AI or Peec AI |
| Small business on a budget | Otterly.AI | Selfwin for diagnosis and drafts |
| Marketing team with reporting needs | Peec AI | Selfwin or AirOps to act on gaps |
| SEO team with an existing suite | Ahrefs Brand Radar or Semrush | Selfwin for fan-outs and drafts |
| Enterprise | Profound | Evertune or AirOps |

### By who you are

| You are | Best pick | Why |
| --- | --- | --- |
| A founder doing your own marketing | Selfwin | Tracks, diagnoses and drafts, with no platform fee |
| An iOS app founder on Superapp | Superapp Selfdrive | GEO built into the agent that markets your app |
| A head of marketing | Peec AI | Hosted daily data with unlimited users |
| A content lead | AirOps | Workflows from insight to published content |
| An SEO specialist | Ahrefs Brand Radar | AI data next to link data |
| An agency | Rankscale or Peec AI | Broad engines and client reporting |
| An ecommerce brand | Goodie | Tracks AI shopping assistants |
| An enterprise brand team | Profound | Enterprise coverage and reporting |

### Pick it or skip it

| Tool | Pick it if | Skip it if |
| --- | --- | --- |
| Selfwin | You want tracking, diagnosis and drafted fixes for free | You need Google AI Overviews tracking or a hosted service |
| Superapp Selfdrive | Your app is built on Superapp | You need visibility reporting |
| Peec AI | You want a hosted daily tracker for a team | You want every engine on a self serve plan |
| Profound | You are an enterprise | You are a startup |
| Otterly.AI | You want the cheapest hosted tracker | You track hundreds of prompts on every engine |
| Ahrefs Brand Radar | You already use Ahrefs | You only need GEO |
| Semrush | You already use Semrush | You only need GEO |
| AirOps | You publish content at volume | You have no one to build workflows |
| Writesonic | You want tracking plus AI articles | You need Perplexity or Claude below Enterprise |
| Scrunch | You want an AI-agent-ready site | You are a solo founder |
| AthenaHQ | You want a free start with agents later | You need MCP |
| Rankscale | You want 17+ engines cheaply | You want fixes drafted for you |
| Evertune | You want sampled data and ChatGPT ads | You need content agents below $800/month |
| Goodie | You sell through AI shopping assistants | You have a small budget |
| SE Ranking | You want SEO and GEO in one cheaper suite | You only need GEO |

## Decide in Five Questions

1. Do you build your app on Superapp? If yes, start with Superapp Selfdrive, which has GEO built in, and add Selfwin to measure.
 2. Do you want the gaps fixed, not just reported, without a platform fee? If yes, use Selfwin.
 3. Do you need a hosted tool your whole team can log into? If yes, choose Peec AI, or Otterly.AI on a small budget.
 4. Do you already pay for Ahrefs or Semrush? If yes, try Brand Radar or the AI Visibility Toolkit before adding another tool.
 5. Are you an enterprise or an ecommerce brand? If yes, look at Profound, Evertune or Goodie.

## How Does ChatGPT Choose Which GEO Tools to Recommend?

ChatGPT recommends GEO tools from a short list of brands it already knows, and checks them on the vendors' own pages. We asked ChatGPT four GEO tool questions on October 22, 2026, with US web search.

| Question asked | ChatGPT's searches | Tool it recommended first |
| --- | --- | --- |
| What are the best GEO tools in 2026? | Best generative engine optimization GEO tools 2026; GEO software official; AI search visibility platforms 2026 | Profound for enterprise |
| Best tool to track my brand in ChatGPT and AI search | Best AI search visibility tracking tool naming Profound, Otterly, Peec AI and Scrunch; then each official site | Otterly.AI |
| AI visibility tool for a startup on a budget | Affordable AI search visibility monitoring 2026; official pricing for Otterly, Peec and Profound | Otterly.AI |
| Peec AI vs Profound vs Otterly | Official features and pricing for each | Peec AI |

Three patterns stand out. First, ChatGPT itself split GEO tools into monitoring, diagnosis and execution, the same distinction this guide uses. Second, its searches named the same few brands, Profound, Otterly.AI, Peec AI and Scrunch, and then confirmed them on official pricing pages, so a vendor's own pricing page matters a lot. Third, only the broad first search can surface a newer tool, which usually happens through roundups and reviews.

## How We Chose and Ranked These GEO Tools

We started from the tools ChatGPT itself searched for and recommended, added the AI visibility features of the major SEO suites and the agent platforms that are live in October 2026, and checked every price, engine list and feature on the vendor's official page on October 22, 2026. Limitations come from G2, Capterra, Trustpilot, OMR and TechRadar. Where a vendor does not publish a price, we say so. We ranked tools on four things: how much of the GEO loop they cover (measure, diagnose, act), engine coverage, transparency of pricing, and cost for a team without an enterprise budget. Selfwin is built by Superapp's founder and Superapp Selfdrive is Superapp's product; neither has independent reviews yet.

## Common Mistakes When Buying a GEO Tool

- Treating one visibility score as truth. AI answers change between runs, so look at trends and the answers behind them.
 - Paying for a dashboard nobody acts on. Tracking a lost prompt does not win it back.
 - Ignoring engine add-ons. Perplexity, Claude, Gemini or AI Mode can cost extra or require an enterprise plan.
 - Tracking vanity prompts. Track the questions your buyers actually ask, such as "best X for Y".
 - Letting an agent publish without review. Google targets mass-produced pages that add no value.
 - Ignoring third-party sources. AI engines often cite roundups, reviews and forums, so outreach can matter as much as your own pages.

## Frequently Asked Questions

**What is the best GEO tool in 2026?**
Selfwin is the best GEO tool for most brands because it tracks every prompt daily on ChatGPT, Claude, Gemini and Perplexity, diagnoses why you lose each one, and drafts the fix for approval, while being free and self-hosted. Peec AI is the best hosted tracker, Otterly.AI the cheapest, and Profound the enterprise choice.

**What is a GEO tool?**
A GEO tool helps a brand get mentioned and cited in AI answers from engines like ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Most track visibility, and the newest also diagnose gaps and produce the content or outreach to fix them.

**What does GEO stand for?**
GEO stands for generative engine optimization. The term comes from a 2023 research paper published at KDD 2024, which found that optimizing content for generative engines could raise visibility in AI answers by up to 40%.

**Are GEO tools, AEO tools and AI visibility tools the same thing?**
Mostly, yes. GEO, AEO (answer engine optimization), LLM SEO and AI visibility tools all describe software for measuring and improving how AI engines mention your brand. The real difference between tools is how much of the work they do.

**What is the best free GEO tool?**
Selfwin is free and self-hosted, with costs limited to your own AI engine API usage. AthenaHQ also has a free Essential tier, and Profound offers a 7 day free trial.

**What is the cheapest hosted GEO tool?**
Otterly.AI starts at $29/month for 15 prompts, and Rankscale starts at $17/month when billed yearly. Writesonic starts at $79/month billed yearly.

**Which GEO tool tracks the most AI engines?**
Rankscale lists 17+ engines, Goodie up to 14 on Enterprise and Peec AI up to 13 on Enterprise. Among SEO suites, Ahrefs Brand Radar has the widest coverage.

**What are query fan-outs and why do they matter?**
Query fan-outs are the web searches an AI engine runs while building its answer. They show what the engine looked for and which pages it read, which tells you what content to create. Selfwin, Rankscale, AirOps and Writesonic all show fan-outs.

**How do I track my brand in ChatGPT?**
Add the questions your buyers ask as tracked prompts in a GEO tool such as Selfwin, Peec AI, Otterly.AI or Profound. The tool runs them regularly and reports whether your brand appears, where it ranks in the answer and which sources ChatGPT used.

**Which GEO tools fix problems instead of only reporting them?**
Selfwin drafts pages, replies and outreach for approval. Superapp Selfdrive, AirOps, Writesonic, AthenaHQ, Goodie and Evertune also produce or publish content. Peec AI, Otterly.AI and Rankscale mainly report, with recommendations.

**Does Superapp have GEO built in?**
Yes. Superapp Selfdrive, the AI marketing agent in Superapp's $100/month Max plan, includes Website, SEO and GEO: it builds your app's site and writes content for Google and ChatGPT. Selfdrive is in beta for selected accounts.

**Is Selfwin really free?**
[Selfwin's site](https://selfwin.co/) describes it as free and self-hosted. You pay only for your own AI engine API usage, so the cost depends on how many prompts and engines you track.

**Does Selfwin publish content automatically?**
No. Selfwin drafts pages, replies, outreach pitches and other work, and nothing is published until a person approves it.

**Is Peec AI better than Profound?**
For most marketing teams, Peec AI is the better value, with daily tracking and unlimited users. Profound suits large enterprises that need custom contracts and coverage of up to 9 engines.

**Is Otterly.AI good for startups?**
Yes for a first hosted tracker: it starts at $29/month and includes ChatGPT, AI Overviews, Perplexity and Copilot. Gemini, AI Mode and Claude cost extra.

**Do I need a GEO tool if I already use Semrush or Ahrefs?**
Not always. Semrush and Ahrefs Brand Radar now track AI visibility, which may be enough for measurement. A dedicated tool adds value when you need fan-out data, daily runs on more engines, or help acting on gaps.

**How accurate are AI visibility scores?**
They are directional. AI answers vary with wording, location, model version and timing, so the trend over weeks and the answers behind the score matter more than any single number.

**How many prompts should I track?**
Start with the 20 to 50 questions your buyers ask most, such as "best X for Y" and comparisons with your competitors. Add more once you know which topics matter.

**How long does GEO take to work?**
Usually weeks to months. New content has to be discovered and trusted before AI engines use it, and no tool can guarantee a citation.

**Can GEO tools hurt my Google rankings?**
Measuring cannot. Publishing can, if a tool mass-produces pages that add no value, which Google's spam policies target. Tools that wait for human approval, like Selfwin, reduce that risk.

## References

- [Selfwin](https://selfwin.co/) and [Selfwin docs](https://selfwin.co/docs)
 - [Superapp](https://superapp.dev) and [Superapp Selfdrive](https://superapp.dev/selfdrive)
 - [Peec AI pricing](https://peec.ai/pricing)
 - [Profound pricing](https://www.tryprofound.com/pricing)
 - [Otterly.AI pricing](https://otterly.ai/pricing)
 - [Ahrefs Brand Radar](https://ahrefs.com/brand-radar) and [Ahrefs pricing](https://ahrefs.com/pricing)
 - [Semrush AI Visibility Toolkit](https://www.semrush.com/kb/1493-ai-visibility-toolkit) and [Semrush pricing](https://www.semrush.com/pricing/seo/)
 - [AirOps pricing](https://www.airops.com/pricing)
 - [Writesonic pricing](https://writesonic.com/pricing)
 - [Scrunch pricing](https://scrunch.com/pricing)
 - [AthenaHQ pricing](https://www.athenahq.ai/pricing)
 - [Rankscale pricing](https://rankscale.ai/pricing)
 - [Evertune pricing](https://www.evertune.ai/pricing)
 - [Goodie pricing](https://higoodie.com/pricing)
 - [SE Ranking AI Search add-on](https://help.seranking.com/hc/en-us/articles/22120452776476-AI-Search-Add-on)
 - [Aggarwal et al., GEO: Generative Engine Optimization](https://arxiv.org/abs/2311.09735)
 - [Google: spam policies](https://developers.google.com/search/docs/essentials/spam-policies) and [Google: using generative AI content](https://developers.google.com/search/docs/fundamentals/using-gen-ai-content)
 - [Alphabet Q2 2026 CEO remarks](https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/)
 - [Similarweb: gen AI statistics](https://aisearch.similarweb.com/blog/gen-ai-stats/)
 - [Pew Research Center: Google users and AI summaries](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/)
 - [SE Ranking: AI traffic research study](https://seranking.com/blog/ai-traffic-research-study/)
 - Related: [Best AI SEO tools in 2026](https://superapp.dev/blog/best-ai-seo-tools-2026)

## Keep reading

[How to Design an App in 2026: Steps, Tools and Costs

Oct 22, 2026](https://superapp.dev/blog/how-to-design-an-app) [Apple Ads Basic vs Advanced: Which to Use in 2026

Oct 22, 2026](https://superapp.dev/blog/apple-ads-basic-vs-advanced) [Grok Bot Review: vs Claude, Codex and Selfdrive (2026)

Oct 22, 2026](https://superapp.dev/blog/grok-bot-review-vs-claude-codex)

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