---
title: "Creator campaigns"
description: "How Selfdrive runs performance-based UGC campaigns, from brief to payout."
---
Selfdrive runs short-form creator campaigns for your app: it writes the brief, recruits creators, reviews their applications and videos, messages them, and pays only for performance on videos you approve.

:::note
Creator campaigns are in alpha. Creator recruitment, messaging and payouts run through Viral, Superapp's creator platform.
:::

## Launching a campaign

The **Creator campaign** task holds everything the campaign will run on:

- the campaign name and a product description creators see;
- the platforms, such as TikTok or Instagram;
- the start date and how many videos each creator posts per week;
- the CPM rate and bonus mode;
- the maximum number of creators and the selection criteria.

Approving the task opens recruitment. It does not hire anyone.

## Hiring creators

Creators apply to your campaign. For each application the agent writes a recommendation from the creator's profile, audience and past videos, and you decide in the **Applications** tab. Every hire and every rejection is your explicit decision; the agent never hires on its own. Audience markets come from your criteria, never from a creator's name or appearance.

Once hired, the agent messages creators with the brief, answers their questions and follows up on posting schedules. You can read the conversations in the **UGC** tab.

## How creators are paid

Compensation is performance-based only. There is no base pay, per-post fee or retainer.

- **CPM.** Creators earn the approved rate per 1,000 views each video gets above its first 200 views.
- **Bonuses.** Each video earns a flat bonus when it passes a view milestone: $50 at 50,000 views, $100 at 100,000, $250 at 250,000, $450 at 500,000 and $850 at 1,000,000. The campaign's bonus mode sets whether a video collects every milestone it passes or only the highest.
- **Cap.** Each creator has a weekly payout cap.

The task shows a payout preview before you approve. Creators are paid only for videos you approve, and payouts are settled through Viral, separately from your Superapp plan.

## Stopping a campaign

Ask the agent to stop the campaign, or approve the **End campaign** task it proposes. Recruitment closes, running videos finish their payout windows, and the daily report tracks the final results. An app with a running campaign cannot be deleted until the campaign is stopped.

:::tip
Ten to twenty creators testing different hooks beat one perfect video. Approve a few, see which hooks drive installs, then scale those.
:::