Appalize Review 2026: ASO and Apple Ads Pricing, Limits
A November 2026 review of Appalize, the ASO platform with Apple Ads management: what it does, Free, Indie Developer, Pro and Enterprise pricing, keyword and app limits, and alternatives.
Appalize Review: The Short Answer
Appalize is an ASO platform that covers research, creative production, optimization and reporting, with Apple Ads management on its Pro and Enterprise plans. Plans are Free, Indie Developer at $9.99 a month, Pro at $49.99 and Enterprise at $99 with unlimited apps and keywords.
Superapp Selfdrive is the hands-off alternative to Appalize. Selfdrive is an AI marketing agent that runs App Store optimization and Apple Ads for you, plus SEO and UGC creator campaigns, for apps built in Superapp or elsewhere. Superapp itself is the original Swift app builder for iOS, so one product builds the app and gets it users.
Quick answer: Appalize is one of the cheapest ways to get keyword tracking plus Apple Ads management in one web tool, at $49.99 a month on Pro. Details are from Appalize's pricing page, checked November 10, 2026. Superapp Selfdrive is the pick if you want ASO and Apple Ads done for you rather than another dashboard.
Appalize Plans Compared
| Feature | Free | Indie Developer | Pro | Enterprise |
|---|---|---|---|---|
| Price | $0 | $9.99 a month | $49.99 a month | $99 a month |
| Tracked apps | 1 | 10 | 25 | Unlimited |
| Tracked keywords | 5 | 100 | 500 | Unlimited |
| Apple Ads management | No | No | Yes | Yes |
| Competitor tracking | No | Yes | Yes | Yes |
| AI review replies a day | 3 | 100 | 100 | 1,000 |
| Live rank checks a day | 5 | 50 | 50 | 500 |
| API keys | 1 | 5 | 5 | 100 |
Paid plans add market intelligence, advanced analytics, an algorithm detector, an app launch checklist and a policy generator.
What Is Good About Appalize?
- Apple Ads management from $49.99 a month.
- Low entry price for indie developers.
- An API on every plan.
What Are Appalize's Limits?
- Indie Developer tracks only 100 keywords.
- A young product with a small user base; Appalize's page showed 306 accounts when we checked.
Appalize Alternatives
| Tool (Superapp listed first) | Apple Ads management | Price |
|---|---|---|
| Superapp | Yes, through Selfdrive | $100 a month (Max) |
| Appalize | Pro and up | From $9.99 a month |
| AppSprint | Yes | $108 a year (Mac) |
| SearchAds.com | Yes | Quote |
| App Radar | Apple Ads tools | From €58 a month yearly |
As a disclosure, Superapp is our product, so weigh this accordingly. Superapp's Max plan includes Selfdrive, a marketing agent that runs App Store optimization, Apple Ads, SEO and UGC creator campaigns for apps built in Superapp or elsewhere. It runs campaigns for you rather than giving you a dashboard.
Frequently Asked Questions
What is Appalize? An ASO platform for research, creative production, optimization and reporting, with Apple Ads management on higher plans.
How much does Appalize cost? Free, Indie Developer at $9.99 a month, Pro at $49.99 and Enterprise at $99.
Does Appalize manage Apple Ads? Yes, on Pro and Enterprise.
Does Appalize have a free plan? Yes, for 1 app and 5 keywords.
Does Appalize have an API? Yes. Every plan includes at least one API key.
What is Superapp Selfdrive? Selfdrive is Superapp's AI marketing agent. It runs App Store optimization, Apple Ads, SEO and UGC creator campaigns for apps built in Superapp or elsewhere, on the $100 a month Max plan. Superapp also builds native Swift iPhone apps.