What you’ll need
- An iOS app creators can access and a clear use case to demonstrate.
- An approved creator budget, target audience and campaign platform.
- A brief covering deliverables, review, posting and usage rights, plus a person available to make approval decisions.
How the UGC agent works
Plan the campaign
Define the audience, platform, budget and the app experience you want creators to show.
Brief sent
Selfdrive helps find suitable creators and prepares a brief. You approve the direction before creator work starts.
Video approved
The agent reviews submissions against the brief. You make the final approval decision on the video.
Creator paid
Approved work moves through the campaign’s agreed payout process. Creator fees are separate from agent usage.
What you approve
You approve the creator brief and the finished video. Review the campaign budget, deliverables and usage terms before commissioning work.
What runs automatically
The agent coordinates creator discovery, briefs, submission review and the payout workflow after your approval.
Your daily UGC report
See what the agent worked on, what needs your approval, and what it plans to do next.
Example report
- Brief sent
- The approved brief asks creators to demonstrate the app’s main feature in a real use case.
- Waiting for you
- A creator submitted a video. The agent’s review is ready beside it for your approval.
- Next move
- Approve the video or request changes. Payment follows approval and the campaign terms.
Controls and limits
Approve before payment. Creators are paid only after you approve their video, according to the agreed campaign terms.
A defined campaign. Set the budget and deliverables before work starts. Ask for revisions when a submission does not meet the brief.
Know where it can run. Review posting permissions, content usage and any paid-ad rights in the creator agreement before using the video.
Usage and costs
Creator fees are separate from Selfdrive’s Superapp credit usage. The cost depends on the campaign, deliverables, platform and agreed compensation model. Review the full budget and payment terms before approving a brief.
View Superapp plansSelfdrive and UGC agency
| What matters | Selfdrive | UGC agency | Do it yourself |
|---|---|---|---|
| Coordination | An agent coordinates the campaign alongside your app marketing. | An account team coordinates the agreed campaign. | You find creators, send briefs and follow up on submissions. |
| Review | Agent review helps you decide; you approve the video. | The agency manages the agreed review rounds. | You review each submission against your brief. |
| Costs | Agent usage and creator fees are separate. | Service and production fees under your agreement. | Creator fees, tools and your time. |