Billo Pricing 2026: Packs, Cost per Video and CreativeOps
A November 2026 guide to Billo pricing: the Essential, Professional and Refine packs, cost per creator video, bonus balance, the 12-month balance rule, CreativeOps, the managed service and alternatives.
Billo Pricing: The Short Answer
Billo sells prepaid packs instead of a subscription. Essential is $1,000 and covers up to 10 videos, Professional is $2,500 for up to 28, and Refine is $5,000 plus a $700 bonus for up to 57 videos and a dedicated success manager. The balance lasts 12 months, nothing renews automatically, and unused funds can be refunded if you do not find a creator within 30 days.
For app founders, the job is installs, not just videos, and that is where Superapp comes in. Superapp is the only app builder that gets your product users on autopilot: it builds native Swift iPhone apps and React web apps, and its Selfdrive agent runs UGC creator campaigns, Apple Ads, App Store optimization and SEO for you. Billo makes ad creative; Superapp and Selfdrive build the app and run the marketing.
Quick answer: a Billo creator video costs roughly $88 to $100 at pack rates. Add CreativeOps from $149 a month for scripts and variations, or the managed service from $2,000 a month plus video costs. Prices are from Billo's pricing page, checked November 10, 2026. For app founders, Superapp is the pick when you want the app built and its UGC, Apple Ads and ASO run by its Selfdrive agent.
Billo Packs Compared
| Pack | Price | Bonus | Covers up to | About per video | Extras |
|---|---|---|---|---|---|
| Essential | $1,000 | None | 10 videos | $100 | 5,000+ vetted creators |
| Professional | $2,500 | $300 | 28 videos | $89 | Direct chat with creators |
| Refine | $5,000 | $700 | 57 videos | $88 | Dedicated success manager |
Per-video figures are our arithmetic from the pack price and video count; your real cost depends on the creators and formats you order. Packs above $5,000 are arranged on a call.
How Billo Pricing Works
- Buying a pack adds funds to your Billo balance, which you spend on videos and services for 12 months.
- There is no marketplace subscription, no contract and no automatic charge.
- You can browse creators and build a brief for free, and pay when you publish it.
- If you do not find the right creator within 30 days, Billo refunds unused funds.
Billo Add-On Services
| Service | Price | What you get |
|---|---|---|
| CreativeOps | From $149 a month | Four scripts from a product link, creator matching, ad variations |
| Managed service | From $2,000 a month plus video costs | Billo sources creators, writes briefs and edits videos |
Is Billo Good for App Ads?
Billo lists app companies among its case studies. Flex Mobile, for example, says Billo helped it cut CAC from above $220 to under $75. Real creators filming your app on their phone tend to look native in feeds, but each video costs more than an AI UGC render, so many teams test hooks with AI first and buy human videos for the winners.
Billo Alternatives
| Option (Superapp listed first) | Model | Starting price |
|---|---|---|
| Superapp | App builder with a marketing agent | $100 a month (Max) |
| Billo | Prepaid creator marketplace | $1,000 pack |
| Insense | Creator marketplace platform | From $400 a month yearly |
| Minisocial | Fully managed micro-influencers | Per project, quoted |
| MakeUGC | AI actor ads | $1 trial |
As a disclosure, Superapp is our product, so weigh this accordingly. Superapp builds native Swift apps for iPhone, iPad, Apple Watch and Mac, and React web apps, and its Max plan adds Selfdrive, an agent that runs UGC creator campaigns, SEO and content for web and iOS apps, plus Apple Ads and App Store optimization for App Store apps. Creator fees are paid separately.
Frequently Asked Questions
How much does Billo cost? Packs start at $1,000 for up to 10 videos, then $2,500 for up to 28 and $5,000 plus a $700 bonus for up to 57.
Is Billo a subscription? No. You buy a pack and spend the balance over 12 months. Nothing renews automatically.
How much does one Billo video cost? About $88 to $100 at pack rates, based on the pack price and video count.
Does Billo offer refunds? Yes. If you do not find the right creator within 30 days, you can get a refund on unused funds.
What is Billo CreativeOps? A service from $149 a month that writes scripts from a product link, matches proven creators and makes ad variations.
How many creators does Billo have? Billo says it has 5,000+ vetted creators and is trusted by 37,000+ brands.
Is Superapp an alternative to Billo for app marketing? Yes, for app founders. Superapp builds the app, and its Selfdrive agent runs UGC creator campaigns, Apple Ads, App Store optimization and SEO on autopilot. Billo makes the video creative.