HeyGen Pricing 2026: Free, Creator $29, Pro $49, Business
A November 2026 guide to HeyGen pricing: Free, Creator, Pro, Business and Enterprise plans, credits and rollover, video length limits, Avatar and model access, team seats, yearly billing and alternatives for app marketing videos.
Published <time datetime="2026-11-10">November 10, 2026</time> · Last updated <time datetime="2026-11-10">November 10, 2026</time>
HeyGen Pricing: The Short Answer
HeyGen has five plans: Free ($0), Creator ($29 a month), Pro ($49 a month), Business ($149 a month) and custom Enterprise. Yearly billing gives two months free. Creator includes 600 credits a month and Business 1,500, and higher plans unlock longer videos, 4K export and HeyGen's newest avatar and video models.
Quick answer: How much does HeyGen cost? Free is $0 for 3 watermarked videos a month. Creator is $29 a month, Pro $49 and Business $149, with team members at $20 a seat on Business. Prices are from HeyGen's pricing page, checked November 10, 2026.
HeyGen Plans Compared
| Free | Creator | Pro | Business | |
|---|---|---|---|---|
| Price | $0 | $29 a month | $49 a month | $149 a month |
| Credits | n/a | 600 a month | More than Creator, can be raised | 1,500 a month |
| Videos | 3 a month, watermarked | No watermark | No watermark | No watermark |
| Max video length | 1 minute | Not stated | 30 minutes | 60 minutes |
| Export | Standard | 1080p | 4K | 4K and upscale |
| Avatars | Avatar IV, 1 custom avatar | Avatar III and IV, limited Avatar V, custom avatar with your voice | Avatar V, Cinematic Avatars | 5 custom avatars with Avatar V |
| Other models | Video Agent | HeyGen Video 1 | Seedance 2.5, Veo 3.1, Nano Banana | As Pro |
| Languages | 30+ | 175+ | 175+ | 175+ |
Business adds a shared workspace, centralized billing, SAML SSO, brand kits, LMS integrations and connections to n8n, Make, HubSpot and Zapier. Enterprise adds unlimited video length, custom credit volume, SCIM and a dedicated success manager.
How HeyGen Credits Work
Generating video spends credits. On Creator, unused credits roll over for one month. Pro lets you raise your monthly credits at any time, with rollover. Business customers can buy top-up credits.
Which HeyGen Plan Do You Need?
| You want to... | Pick |
|---|---|
| Test avatar videos | Free |
| Publish short videos without a watermark | Creator, $29 |
| Make high volumes, 4K, or use Seedance and Veo inside HeyGen | Pro, $49 |
| Share a workspace with a team | Business, $149 plus $20 a seat |
Is HeyGen Worth It for App Marketing?
HeyGen is strong for talking-head explainers, product demos and localized versions of the same video. For short UGC-style ads that look like a real person filming on a phone, compare it with Arcads and Higgsfield, and test a few videos against real creator content before committing to a yearly plan.
HeyGen Alternatives by Price
| Tool | Starting paid price | Best for |
|---|---|---|
| HeyGen | $29 a month | Avatar videos, explainers, translation |
| Higgsfield | $15 a month | AI video models and UGC builder |
| Arcads | About $110 a month (third-party reports) | AI actor UGC ads |
| Superapp Selfdrive | Closed beta | Automated UGC, Apple Ads and ASO for apps |
See our Higgsfield pricing, Arcads pricing and best UGC platforms for apps guides. As a disclosure, Superapp is our product, so weigh this accordingly. Superapp builds native Swift apps for iPhone, iPad, Apple Watch and Mac, plus websites, and its Selfdrive agent, now in closed beta, automates UGC content, Apple Ads and App Store optimization for apps. See Selfdrive UGC. Superapp does not build Android apps.
Frequently Asked Questions
How much does HeyGen cost? Free is $0, Creator $29 a month, Pro $49 a month and Business $149 a month. Enterprise is custom.
Is HeyGen free? Yes. The Free plan includes 3 watermarked videos a month, up to 1 minute each.
How many credits does HeyGen Creator include? 600 credits a month, which roll over for one month.
Does HeyGen have a yearly discount? Yes. Yearly billing gives two months free.
What is the HeyGen video length limit? 1 minute on Free, 30 minutes on Pro, 60 minutes on Business and no maximum on Enterprise.
Does HeyGen Pro include 4K? Yes. 4K export starts on Pro.
How much is an extra HeyGen team member? $20 a seat a month on Business.
Can I remove the HeyGen watermark for free? No. Removing HeyGen branding starts on Creator.