RevenueCat Pricing 2026: Free Up to $2.5K, Then 1% of MTR
A November 2026 guide to RevenueCat pricing: free up to $2,500 of monthly tracked revenue, the 1% of MTR fee above that, what MTR means, Growth Tools for paywalls and funnels, custom pricing, worked examples and alternatives.
Published <time datetime="2026-11-10">November 10, 2026</time> · Last updated <time datetime="2026-11-10">November 10, 2026</time>
RevenueCat Pricing: The Short Answer
RevenueCat has no plan tiers. It is free until your app reaches $2,500 in monthly tracked revenue (MTR), then it charges 1% of the revenue it tracks. Every feature is included at every level. Apps with very high volume or unusual needs can ask for custom pricing with volume discounts and SLAs.
Quick answer: How much does RevenueCat cost? $0 until $2,500 of monthly tracked revenue, then 1% of MTR. Prices are from RevenueCat's pricing page, checked November 10, 2026.
RevenueCat Pricing at a Glance
| Monthly tracked revenue | What you pay |
|---|---|
| Up to $2,500 | $0 |
| Above $2,500 | 1% of MTR |
| High volume or complex needs | Custom pricing |
What Is Monthly Tracked Revenue?
MTR is the revenue from the in-app purchases and subscriptions that RevenueCat tracks for you in a month. RevenueCat's page frames it as paying for the active subscriptions you monitor. Check RevenueCat's docs for the exact definition, such as how refunds and store fees are counted, before you model your costs.
Worked Examples
These use the free threshold and the 1% rate. Check RevenueCat's billing docs for whether the 1% applies to all MTR or only the amount above $2,500.
| Monthly tracked revenue | If 1% applies to all MTR | If 1% applies above $2,500 only |
|---|---|---|
| $2,000 | $0 | $0 |
| $5,000 | $50 | $25 |
| $20,000 | $200 | $175 |
| $100,000 | $1,000 | $975 |
What Is Included
Every account gets the SDKs, the subscription backend, RevenueCat Billing, the REST API, paywall templates and editor, A/B testing, web-to-app funnels, MMP and Apple Search Ads integrations, dashboards for more than 40 metrics, webhooks and customer support tools.
Growth Tools on Their Own
If you already have your own purchase infrastructure, RevenueCat lets you use only its Growth Tools, such as Paywalls and web-to-app Funnels, and pay 1% of MTR only on the conversions those tools drive.
Is RevenueCat Worth It?
For most subscription apps it is free during the early months, and 1% is small next to the 15% to 30% Apple and Google take. The fee becomes noticeable at high revenue, which is where custom pricing and alternatives are worth comparing.
RevenueCat Alternatives
| Tool | Pricing model | Focus |
|---|---|---|
| RevenueCat | Free to $2,500 MTR, then 1% | Subscriptions backend, paywalls, analytics |
| Superwall | See Superwall pricing | Paywall testing |
| Adapty | See Adapty pricing | Subscriptions and paywalls |
| StoreKit 2 | Free, built by Apple | Native in-app purchases you code yourself |
See our list of iPhone paywall tools and our guide to in-app purchases. As a disclosure, Superapp is our product, so weigh this accordingly. Superapp turns a plain-English description into a native Swift app for iPhone, iPad, Apple Watch or Mac with in-app purchases set up, and prepares the App Store submission. It does not build Android apps.
Frequently Asked Questions
How much does RevenueCat cost? It is free until $2,500 of monthly tracked revenue, then 1% of monthly tracked revenue.
Is RevenueCat free? Yes, for apps under $2,500 in monthly tracked revenue, with all features included.
What is MTR in RevenueCat? Monthly tracked revenue, the revenue from purchases and subscriptions RevenueCat tracks in a month.
Does RevenueCat have paid plans? No tiers. Everyone pays the same rule, and high-volume apps can request custom pricing.
Are paywalls included in RevenueCat? Yes. Paywalls, A/B testing and web-to-app funnels are included.
Can I use only RevenueCat's paywalls? Yes. With Growth Tools you keep your own purchase infrastructure and pay 1% only on conversions from the tools you use.
Is RevenueCat worth 1%? For most apps the fee is small next to store commissions, and it is free below $2,500 a month. Compare custom pricing or alternatives at high revenue.
Do I need RevenueCat for in-app purchases? No. Apple's StoreKit 2 handles purchases natively, but you build the backend, receipts and analytics yourself.