Adjust Pricing 2026: Base, Core and Enterprise Explained
A November 2026 guide to Adjust MMP pricing: the free Base plan, Core and Enterprise volume tiers, what counts as a conversion, included features, growth add-ons and how it compares with AppsFlyer, Singular, Branch and Kochava.
Adjust Pricing: The Short Answer
Adjust prices its mobile measurement by annual conversion volume. Base is for small independent developers, with up to 18,000 annual conversions and up to 1,500 monthly conversions free for the first year. Core covers up to 250,000 annual conversions with volume discounts, and Enterprise covers over 2,500,000. Core and Enterprise prices are quoted.
Superapp Selfdrive runs the campaigns that an MMP measures. Selfdrive is an AI marketing agent for Apple Ads, App Store optimization, SEO and UGC creators, built into Superapp, the original Swift app builder for iOS. For apps built in Superapp, Selfdrive reads revenue from Superapp's own integration, so many indie apps can wait on a paid MMP.
Quick answer: an indie app can start on Adjust for free in year one if it stays under 1,500 conversions a month. Beyond that, ask for a Core quote. Details are from Adjust's pricing page, checked November 10, 2026. Superapp Selfdrive is the pick if you want the campaigns themselves run for you.
Adjust Plans Compared
| Plan | Annual conversions | Price | Support |
|---|---|---|---|
| Base | Up to 18,000 | Free first year up to 1,500 a month | English email and help center |
| Core | Up to 250,000 | Quote, with volume discounts | Support |
| Enterprise | Over 2,500,000 | Quote, with deep discounts | Support team in 25 languages |
Adjust says there are no hidden fees and you pay as you grow.
What Every Adjust Plan Includes
- Click and impression attribution, with unlimited organic installs, impressions and clicks
- iOS 14.5+ measurement, including Apple Search Ads and Google organic tracking
- Reattribution, deep linking and deferred deep linking
- Datascape reporting, unlimited post-install KPIs and raw data access
Core and Enterprise add growth tools such as TrueLink deep linking, campaign automation, subscription measurement, web attribution, an audience builder and a fraud prevention suite.
How Adjust Compares With Other MMPs
| MMP | Free option | Entry paid price |
|---|---|---|
| Adjust | Base, up to 1,500 conversions a month in year one | Core: quote |
| AppsFlyer | Zero, owned media plus 12,000 free conversions in year one | $0.07 per conversion |
| Singular | Free, 15,000 paid conversions | $0.05 per conversion |
| Branch | Free trial | Intro $39 a month |
| Kochava | Free App Analytics, 10,000 conversions a month | Foundation from $500 a month |
Competitor figures are from About Martech's November 1, 2026 MMP pricing roundup.
Do You Need an MMP?
If you only run Apple Ads and organic, Apple's own reporting may be enough at first. An MMP earns its cost once you buy installs on several networks and need one view of which spend works. As a disclosure, Superapp is our product, so weigh this accordingly. Superapp's Max plan includes Selfdrive, a marketing agent that runs Apple Ads, App Store optimization, SEO and UGC creator campaigns, and for apps built in Superapp it reads revenue from Superapp's own integration. See also best Kochava alternatives.
Frequently Asked Questions
How much does Adjust cost? Base is free for the first year up to 1,500 conversions a month. Core and Enterprise are quoted by volume.
What counts as a conversion on Adjust? Adjust prices by annual conversions; organic installs, impressions and clicks are unlimited.
Does Adjust track Apple Search Ads? Yes. Apple Search Ads and Google organic tracking are included on every plan.
Is Adjust cheaper than AppsFlyer? It depends on volume. Both have free entry options; Adjust quotes Core while AppsFlyer lists $0.07 per conversion on Growth.
What support does Adjust Base include? English email-only support and the global help center.
Does Superapp replace an MMP? No. Superapp Selfdrive runs Apple Ads, App Store optimization, SEO and UGC creator campaigns, and for apps built in Superapp it reads revenue from Superapp's own integration. Add an MMP when you buy installs across several ad networks.