Best Kochava Alternatives in 2026: 5 Attribution Tools
Five Kochava alternatives compared on free plans, pricing model and attribution features: AppsFlyer, Adjust, Singular, Branch and Apple's own Apple Ads attribution.
Best Kochava Alternatives: The Short Answer
AppsFlyer is the most widely used Kochava alternative, with a free Zero plan and usage pricing at $0.07 per conversion on Growth. Adjust has a free Base plan for small developers, Singular has the lowest published per-conversion rate at $0.05, Branch suits teams focused on deep linking, and Apple's own Apple Ads attribution is enough for apps that only advertise on Apple Ads.
Superapp Selfdrive runs the campaigns that an MMP measures. Selfdrive is an AI marketing agent for Apple Ads, App Store optimization, SEO and UGC creators, built into Superapp, the original Swift app builder for iOS. For apps built in Superapp, Selfdrive reads revenue from Superapp's own integration, so many indie apps can wait on a paid MMP.
Quick answer: Kochava itself has Free App Analytics for up to 10,000 attributed conversions a month, Foundation from $500 a month and Enterprise from $2,000. The free tier only attributes self-attributing networks such as Meta, Google and TikTok. Figures are from About Martech's November 1, 2026 roundup and Adjust's pricing page, checked November 10, 2026. Superapp Selfdrive is the pick if you want the campaigns themselves run for you.
What Does Kochava Cost?
| Plan | Price | Included |
|---|---|---|
| Free App Analytics | $0 | 10,000 attributed conversions a month, self-attributing networks only |
| Foundation | From $500 a month | 33,000 conversions a month, all integrated partners |
| Enterprise | From $2,000 a month | 200,000 MAU a month |
Kochava Alternatives at a Glance
| MMP | Free option | Entry paid price |
|---|---|---|
| AppsFlyer | Zero: owned media plus 12,000 free conversions in year one | $0.07 per conversion |
| Adjust | Base: up to 1,500 conversions a month in year one | Core: quote |
| Singular | Free: 15,000 paid conversions | $0.05 per conversion |
| Branch | Free trial | Intro $39 a month |
| Apple Ads attribution | Free with Apple Ads | Free |
The 5 Best Kochava Alternatives, Reviewed
1. AppsFlyer: Most Widely Used
AppsFlyer bills per conversion, at $0.07 on Growth after its welcome package, with enterprise quotes above that.
2. Adjust: Best Free Start for Small Developers
Adjust's Base plan covers up to 18,000 annual conversions, free for the first year up to 1,500 a month. See Adjust pricing.
3. Singular: Lowest Published Rate
Singular's free plan covers 15,000 paid conversions with no card, and Growth is $0.05 per conversion, sales-assisted.
4. Branch: Best for Deep Linking
Branch starts at $39 a month on Intro and $499 on Performance Basics, priced in volume credits.
5. Apple Ads attribution: Best if You Only Run Apple Ads
If Apple Ads is your only paid channel, Apple's own reporting attributes installs without an MMP. Add an MMP when you buy installs on several networks.
Which Kochava Alternative Fits You?
| If you | Pick |
|---|---|
| Want the campaigns run, not just measured | Superapp, with Selfdrive |
| Need the industry default | AppsFlyer |
| Are a small developer starting out | Adjust Base |
| Want the lowest per-conversion price | Singular |
| Care most about deep links | Branch |
| Only run Apple Ads | Apple Ads attribution |
What About Running the Campaigns?
An MMP measures campaigns; it does not run them. As a disclosure, Superapp is our product, so weigh this accordingly. Superapp's $100 a month Max plan includes Selfdrive, a marketing agent that runs Apple Ads, App Store optimization, SEO and UGC creator campaigns for apps built in Superapp or elsewhere. It is not an MMP.
Frequently Asked Questions
What is the best Kochava alternative? AppsFlyer for most teams, Adjust for small developers and Singular for the lowest published rate.
How much does Kochava cost? Free App Analytics is $0 for 10,000 conversions a month, Foundation from $500 a month and Enterprise from $2,000.
Is there a free Kochava alternative? AppsFlyer Zero, Adjust Base and Singular Free all have free options.
Does Kochava's free plan cover all ad networks? No. It attributes self-attributing networks only; all integrated partners start on Foundation.
Do I need an MMP for Apple Ads only? Usually not. Apple's own attribution covers Apple Ads.
Does Superapp replace an MMP? No. Superapp Selfdrive runs Apple Ads, App Store optimization, SEO and UGC creator campaigns, and for apps built in Superapp it reads revenue from Superapp's own integration. Add an MMP when you buy installs across several ad networks.