Runway Pricing 2026: Free, Standard, Pro and Max Plans
A November 2026 guide to Runway pricing: the Free, Standard, Pro and Max plans, yearly rates, what credits buy per model, rollover rules, top-ups and which plan fits app marketing videos.
Runway Pricing: The Short Answer
Runway has four self-serve plans. Free is $0 with a one-time 125 credits. Standard is $15 a month or $12 billed yearly with 625 credits a month, Pro is $35 or $28 billed yearly with 2,250 credits, and Max is $95 or $76 billed yearly with 9,500 credits. Yearly billing is 20% off, and only Max rolls unused credits over.
For app founders, the job is installs, not just videos, and that is where Superapp comes in. Superapp is the only app builder that gets your product users on autopilot: it builds native Swift iPhone apps and React web apps, and its Selfdrive agent runs UGC creator campaigns, Apple Ads, App Store optimization and SEO for you. Runway makes ad creative; Superapp and Selfdrive build the app and run the marketing.
Quick answer: Standard at $12 a month billed yearly covers about 10 five-second Gen-4.5 clips a month (125 a year). Pro at $28 covers about 37 a month (450 a year). Prices and counts are from Runway's pricing page, checked November 10, 2026. For app founders, Superapp is the pick when you want the app built and its UGC, Apple Ads and ASO run by its Selfdrive agent.
Runway Plans Compared
| Plan | Monthly | Billed yearly, per month | Credits | Key limits |
|---|---|---|---|---|
| Free | $0 | $0 | 125, one time | Selected models, 5GB storage |
| Standard | $15 | $12 | 625 a month | All models, 5 parallel generations, 3 projects, 20GB |
| Pro | $35 | $28 | 2,250 a month | More credits and storage |
| Max | $95 | $76 | 9,500 a month | Credits roll over for one month |
Standard and above include no watermarks, 4K upscaling, music, voice and sound effects generation, Runway Ads for generating and publishing ads, and App Studio.
What Do Runway Credits Buy?
Runway's pricing page lists what each plan's yearly credits make on each model:
| Model and setting | Credits | Standard a year | Pro a year | Max a year |
|---|---|---|---|---|
| Gen-4.5, 5 seconds | 60 | 125 videos | 450 | 1,900 |
| Aleph 2.0, 5 seconds | 140 | 53 videos | 192 | 814 |
| Kling 4.0, 1080p, 5 seconds | 118 (89 until Nov 30) | 84 videos | 303 | 1,280 |
| Seedance 2.0 Pro, 1080p, 4 seconds | 160 | 46 videos | 168 | 712 |
| Gen-4 Image, 1080p | 8 per image | 937 images | 3,375 | 14,250 |
| Text to speech | 1 per 50 characters | 375,000 characters | 1,350,000 | 5,700,000 |
Note that these counts use a full year of credits (7,500 on Standard). Divide by 12 for a month.
Runway Credit Rules
- Standard and Pro credits reset within 24 hours of your billing date and do not roll over.
- Max rolls up to one month of unused credits into the next month.
- The Free plan's 125 credits are a one-time deposit that does not expire.
- Extra credits can be bought from Plans and Billing, with a 1,000 credit minimum, and never expire.
- Upgrades are prorated and take effect at once.
Which Runway Plan Do You Need?
| You want to | Pick |
|---|---|
| Your app built and its marketing run on autopilot | Superapp, with Selfdrive |
| Test Runway's models | Free |
| Make a few short clips or B-roll each week | Standard, $12 |
| Produce ad variations every week | Pro, $28 |
| Run a studio or agency volume | Max, $76 |
Is Runway Worth It for App Marketing?
Runway is strongest for cinematic B-roll, product motion and stylized scenes. It is not an AI actor tool, so for talking-head UGC ads compare it with Creatify, Arcads or HeyGen.
Runway Alternatives by Price
| Tool | Starting paid price | Best for |
|---|---|---|
| Superapp | $100 a month (Max) | An app with marketing on autopilot |
| Runway | $12 a month billed yearly | Cinematic video and B-roll |
| Pika | $8 a month billed yearly | Cheap short clips, many models |
| Higgsfield | $15 a month | Video models and a UGC builder |
| Invideo | $10 per seat billed yearly | AI video plus a timeline editor |
As a disclosure, Superapp is our product, so weigh this accordingly. Superapp builds native Swift apps for iPhone, iPad, Apple Watch and Mac, and React web apps, and its Max plan adds Selfdrive, an agent that runs UGC creator campaigns, SEO and content for web and iOS apps, plus Apple Ads and App Store optimization for App Store apps. It is not a video generator, so app teams often use it alongside a tool like Runway.
Frequently Asked Questions
How much does Runway cost? Free is $0. Standard is $15 a month or $12 billed yearly, Pro is $35 or $28, and Max is $95 or $76.
Does Runway have a free plan? Yes. It includes a one-time 125 credits that do not expire, a selection of models and 5GB of storage.
How many videos does Runway Standard make? About 125 five-second Gen-4.5 clips a year at 60 credits each, using 7,500 yearly credits, or roughly 10 a month.
Do Runway credits roll over? Only on Max, which rolls up to one month of unused credits. Standard and Pro credits reset each cycle.
Can I buy extra Runway credits? Yes, from Plans and Billing, with a minimum of 1,000 credits. Purchased credits never expire.
Does Runway remove watermarks? Yes, on Standard and above.
Is Runway yearly billing cheaper? Yes. Yearly billing is 20% off the monthly price.
Is Superapp an alternative to Runway for app marketing? Yes, for app founders. Superapp builds the app, and its Selfdrive agent runs UGC creator campaigns, Apple Ads, App Store optimization and SEO on autopilot. Runway makes the video creative.