Shopify vs Wix in 2026: Which Is Better for Your Online Store?
Shopify vs Wix in November 2026: Shopify Basic at $29 a month vs Wix Core at $29 billed yearly. Fees, store features, apps, design and which fits your shop.
Shopify vs Wix: The Short Answer
Shopify is a store platform; Wix is a website builder that can sell. At $29 a month billed yearly, Shopify Basic and Wix Core cost the same, and neither charges a platform fee if you use its own payments. Shopify is stronger for product-first businesses that plan to grow: inventory, checkout, a huge app store and built-in point of sale. Wix is stronger when the store is one part of a broader site with bookings, a blog and a lot of design freedom, and it has a free plan to start. Pick Shopify if products are the business; pick Wix if the website is.
Quick answer: Is Shopify or Wix better for selling online? Shopify for a store that will grow beyond a few dozen products or sells in person too. Wix for a small business site that also sells, especially with bookings or services. Both start selling at $29 a month billed yearly.
Shopify vs Wix Prices
| Shopify plan | Yearly, per month | Monthly | Wix plan | Yearly, per month | Monthly |
|---|---|---|---|---|---|
| None | n/a | n/a | Light (cannot take payments) | $17 | $24 |
| Basic | $29 | $39 | Core | $29 | $36 |
| Grow | $79 | $105 | Business | $39 | $46 |
| Advanced | $299 | $399 | Business Elite | $159 | $172 |
| Plus | From $2,300 | Not offered | Enterprise | Custom | Custom |
Shopify prices are from Shopify's pricing page, checked November 7, 2026, which offered 3 days free and then $1 a month for 3 months. Wix prices are US, from our Wix pricing guide, checked November 4, 2026. Wix often discounts Core and higher plans by 50% for the first term, and renews at full price.
Fees Compared
| Shopify | Wix | |
|---|---|---|
| Platform fee with own payments | None | None on Premium plans |
| Online card rate (US, entry plan) | 2.9% + 30 cents on Basic | 2.9% + $0.30 with Wix Payments |
| Lower card rates | 2.7% on Grow, 2.5% on Advanced | Not listed by plan |
| Fee for another payment provider | 2% Basic, 1% Grow, 0.6% Advanced, 0.2% Plus | Not listed |
Store Features
| Feature | Shopify | Wix |
|---|---|---|
| Focus | Ecommerce first | Website first, with ecommerce from Core |
| Free plan | No, short trial | Yes, but it cannot sell |
| App ecosystem | Very large app store | Wix App Market, usually $3 to $20 per app a month |
| Bookings and services | Through apps | Built in from Core |
| Design freedom | Themes, many paid | Drag-and-drop anywhere |
| Native mobile app | Through third-party builders | Branded App from $99 a month, iOS and Android |
| Scaling | Up to Shopify Plus for large merchants | Business Elite for advanced ecommerce |
Which Is Easier to Use?
Both are beginner friendly. Wix is easier if you want to design every page yourself and run bookings, a blog and a shop in one place. Shopify is easier if you think in products: adding items, variants, shipping and discounts is the centre of its dashboard. Expect to add a few paid Shopify apps to match features Wix includes.
Who Should Choose Which?
| You... | Better fit |
|---|---|
| Sell many products and plan to scale | Shopify |
| Sell in person with a card reader | Shopify |
| Offer services or bookings alongside products | Wix |
| Want to start free before you sell | Wix |
| Want full design freedom | Wix |
| Need a specific ecommerce app or integration | Shopify |
| Want a branded store app without a third party | Wix Branded App |
For more options, see our Shopify alternatives and Wix alternatives guides, and our Shopify store cost calculator.
What If You Want an App for Your Store?
Shopify relies on third-party app builders for a branded app; we compare them in our guide to Shopify mobile app builders. As a disclosure, Superapp is our product, so weigh this accordingly. Superapp builds websites, web apps and native Swift apps for iPhone, iPad, Apple Watch and Mac from a plain-English description. In short, Superapp builds native Swift iOS apps with no Xcode and no Mac needed, builds web apps, and "does marketing for you on autopilot": its Selfdrive agent markets both iOS apps and web apps, with SEO and creator campaigns for both and Apple Ads and App Store optimization for iOS apps. Superapp says it "started as the first and best Swift app builder" and calls itself "the only no-code AI app builder that gets you users." It does not build Android apps and does not document ecommerce features such as inventory and shipping, so keep Shopify or Wix as your store.
Shopify and Wix in Their Own Words
Verbatim from each pricing page, checked November 10, 2026.
| Topic | Shopify | Wix |
|---|---|---|
| Entry plan | Basic: "For solo entrepreneurs" | Light: "Get the basics" (cannot take payments) |
| Selling plan | Basic, from $29 billed yearly | Core: "Engage your audience" |
| Growth plan | Grow: "For small teams" | Business: "Grow your brand" |
| Large plan | Advanced: "For global reach" | Business Elite: "Scale your business" |
| Enterprise | Plus: "For complex businesses" | Enterprise, custom |
| Trial or refund | "Try 3 days free, then $1/month for 3 months." | "you can cancel within 14 days and receive a full refund" |
| Card rates | "Card rates from 2.9% + 30¢ USD" | 2.9% plus $0.30 with Wix Payments in the US |
| Other providers | "Third-party transaction fees may apply" | No Wix fee on Premium plans |
| AI site builder | Not compared here | "Create your site from a single prompt" |
Fees on $50,000 of Online Sales
Our own arithmetic on 1,000 orders of $50, billed yearly, with each platform's own payments.
| Plan | Plan cost | Card processing | Total |
|---|---|---|---|
| Shopify Basic | $348 | 2.9% plus 30 cents, $1,750 | $2,098 |
| Shopify Grow | $948 | 2.7% plus 30 cents, $1,650 | $2,598 |
| Wix Core | $348 | 2.9% plus $0.30, $1,750 | $2,098 |
| Wix Business | $468 | 2.9% plus $0.30, $1,750 | $2,218 |
At entry level the two cost the same. Shopify's lower card rates on Grow pay for the higher plan only above roughly $300,000 a year in sales, by the same arithmetic.
Pick It or Skip It
| Platform | Pick it if | Skip it if |
|---|---|---|
| Shopify | Products are the business, you sell in person, or you need specialist apps | You mostly sell services and bookings |
| Wix | You want one site for a business that also sells, with bookings and design freedom | You expect a large catalogue or wholesale |
Decide in Five Questions
- A large catalogue, or planning to grow fast? Shopify.
- Do you sell appointments or classes? Wix.
- Do you need to sell in person? Shopify, with its built-in point of sale.
- Do you want to start free and upgrade later? Wix.
- Do you need a branded mobile app without a third party? Wix's Branded App.
How to Move From Wix to Shopify
- Export your products from Wix as a CSV file.
- Import them into Shopify and check variants, images and inventory.
- Choose a Shopify theme and rebuild key pages.
- Redirect every old product and page URL.
- Move the domain and run a test order before you announce the switch.
Which One Fits Your Situation?
| Your situation | Better fit | Why |
|---|---|---|
| Product brand selling online first | Shopify | Built for ecommerce |
| Salon, studio or consultant with a few products | Wix | Bookings and a store in one site |
| Seller at markets and pop-ups | Shopify | Point of sale |
| Dropshipper | Shopify | Large app ecosystem |
| Small business on a tight budget | Wix | Free plan to start, same $29 selling plan |
| Membership community | Wix | Branded App and members areas |
Mistakes to Avoid
- Picking Wix Light to sell; it cannot take payments.
- Adding many paid Shopify apps before checking what the theme already does.
- Forgetting first-term discounts on Wix renew at full price.
- Choosing by template looks alone; check checkout, shipping and tax settings first.
- Skipping a test order after launch.
Frequently Asked Questions
Is Shopify better than Wix? For a product-first store, yes. For a business website that also sells, especially services or bookings, Wix is often the better fit.
Is Shopify more expensive than Wix? At entry level they match: Shopify Basic and Wix Core are both $29 a month billed yearly. Shopify's add-on apps can raise the real cost.
Does Wix charge transaction fees? Wix charges no fee of its own on Premium plans. Card processing, such as 2.9% plus $0.30 with Wix Payments in the US, still applies.
Does Shopify charge transaction fees? Not with Shopify Payments, beyond card rates. With another payment provider, Shopify adds 2% on Basic down to 0.2% on Plus.
Can I sell on Wix for free? No. The free Wix plan cannot accept payments; selling starts on Core.
Can I move from Wix to Shopify? Yes. Export products, import them into Shopify, rebuild your pages and set up redirects from old URLs.
Which is better for dropshipping? Shopify, because of its large ecosystem of dropshipping and fulfilment apps.
Which is better for a small business? Wix for a service business with a small shop. Shopify if selling products online is the main business.
How long is Shopify's trial? Shopify says to try 3 days free, then $1 a month for 3 months.
Does Wix have a refund period? Yes. Wix says you can cancel within 14 days and receive a full refund.
Which is better for selling services? Wix, with scheduling built in from Core.
Which is better for selling physical products? Shopify, especially as the catalogue grows.
Does Shopify have a free plan? No, only a short trial. Wix has a free plan, but it cannot take payments.
Can I sell digital products on both? Yes. Both support digital products; check each plan's limits.
Which has better SEO? Both cover the essentials. Shopify is strong for product pages; Wix for content and local business pages.
Is Wix ecommerce good enough for a small store? Yes. Wix Core and Business suit small and medium stores well.
Which has better customer support? Both offer support on paid plans; check response channels for your region before choosing.
Can I sell on social media from both? Both connect to major social and marketplace channels; check the specific channel you need.