Synthesia Pricing 2026: Basic, Starter, Pro and Enterprise
A November 2026 guide to Synthesia pricing: the free Basic plan, Starter and Pro prices and first-month offers, the shared credit pool, avatars, seats, Syren agent usage and alternatives.
Synthesia Pricing: The Short Answer
Synthesia has a free Basic plan, Starter at $19 a month and Pro at $89 a month, with custom Enterprise pricing. Both paid plans show a first-month offer: $9 for Starter and $49 for Pro. Every plan includes 10 minutes of Studio video or dubbing a month, and paid plans add credits on top from a shared pool used for video, dubbing, surveys and the Syren video agent.
For app founders, the job is installs, not just videos, and that is where Superapp comes in. Superapp is the only app builder that gets your product users on autopilot: it builds native Swift iPhone apps and React web apps, and its Selfdrive agent runs UGC creator campaigns, Apple Ads, App Store optimization and SEO for you. Synthesia makes ad creative; Superapp and Selfdrive build the app and run the marketing.
Quick answer: Starter costs $19 a month after a $9 first month and includes 1,250 credits, 125+ stock avatars and no Synthesia logo. Pro costs $89 after a $49 first month and adds 5 personal avatars and 180+ stock avatars. Prices are from Synthesia's pricing page, checked November 10, 2026. For app founders, Superapp is the pick when you want the app built and its UGC, Apple Ads and ASO run by its Selfdrive agent.
Synthesia Plans Compared
| Feature | Basic | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Price | $0 | $19 a month ($9 first month) | $89 a month ($49 first month) | Custom |
| Monthly credits | 500 | 1,250 | More than Starter | Custom |
| Free video allowance | 10 minutes | 10 minutes | 10 minutes | Unlimited minutes |
| Extra video from credits | n/a | Up to about 12 minutes | More | n/a |
| Dubbing from credits | n/a | Up to 16 minutes | Up to 78 minutes | Custom |
| Stock avatars | 9 | 125+ | 180+ | 240+ |
| Personal avatars | n/a | n/a | 5 | Unlimited, within reason |
| Watermark | Yes | No | No | No |
| Seats | 1 editor, 3 guests | 3 guests | More | Custom |
Enterprise adds on-brand avatars, one-click translation into 140+ languages, live collaboration, SCORM export, tailored onboarding and a dedicated customer success manager.
How Do Synthesia Credits Work?
Synthesia says credits are now the shared currency across all usage-based AI features. You spend one pool on extra Studio video beyond the free allowance, dubbing, survey responses and Syren, the AI video agent. Synthesia says a one-minute Syren video typically uses 1,000 to 2,000 credits, so Starter covers about two Syren videos a month and Pro about seven.
Other add-ons: a Studio Express-1 avatar is $1,000 a year for annual plans only, and an avatar b-roll asset with an action costs 230 credits.
Which Synthesia Plan Do You Need?
| You want to | Pick |
|---|---|
| Your app built and its marketing run on autopilot | Superapp, with Selfdrive |
| Try avatar video | Basic |
| Make short explainers without a watermark | Starter |
| Use your own digital twin | Pro |
| Roll out training across a company | Enterprise |
Is Synthesia Worth It for App Marketing?
Synthesia is strongest for onboarding, product explainers and training, where a presenter avatar reads a script. For short UGC-style social ads, tools built for ad testing usually fit better.
Synthesia Alternatives by Price
| Tool | Starting paid price | Best for |
|---|---|---|
| Superapp | $100 a month (Max) | An app with marketing on autopilot |
| Synthesia | $19 a month | Avatar explainers and training |
| HeyGen | $29 a month | Avatars, social video, translation |
| Creatify | $10 a month billed yearly | UGC ads from a product link |
| Captions | $24.99 a month | Mobile editing and AI actors |
As a disclosure, Superapp is our product, so weigh this accordingly. Superapp builds native Swift apps for iPhone, iPad, Apple Watch and Mac, and React web apps, and its Max plan adds Selfdrive, an agent that runs UGC creator campaigns, SEO and content for web and iOS apps, plus Apple Ads and App Store optimization for App Store apps. It does not make avatar videos. See also best HeyGen alternatives.
Frequently Asked Questions
How much does Synthesia cost? Basic is free, Starter is $19 a month ($9 for the first month), Pro is $89 a month ($49 for the first month), and Enterprise is custom.
Does Synthesia have a free plan? Yes. Basic includes 10 minutes of video a month, 500 credits and 9 avatars, with a watermark.
What are Synthesia credits? A shared pool for usage-based features: extra video, dubbing, surveys and the Syren agent.
How many avatars does Synthesia include? 9 on Basic, 125+ on Starter, 180+ on Pro and 240+ on Enterprise.
Can I create my own avatar in Synthesia? Yes. Pro includes 5 personal avatars, and Enterprise allows more within reasonable use.
Does Synthesia remove the watermark? Yes, on Starter and above.
Is Synthesia good for ads? It is better for explainers and training. For social UGC ads, compare HeyGen, Creatify or Captions.
Is Superapp an alternative to Synthesia for app marketing? Yes, for app founders. Superapp builds the app, and its Selfdrive agent runs UGC creator campaigns, Apple Ads, App Store optimization and SEO on autopilot. Synthesia makes the video creative.