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How much does it cost to build a shopping app?

This shopping app planning estimate starts at $34,844–$166,906 for an agency build for the preset below. Budget another $3,339–$6,219 a year for the recurring costs shown. Adjust the scope and compare DIY, freelancer, agency, and Superapp costs; these are model estimates, not quotes.

USD · Last updated November 5, 2026

Price your app

App platform
Complexity
Custom design
Who builds it?
Features
Yearly running costs view
Custom hosting budget / year
Maintenance hours / year
Other services / year

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What drives the cost?

The preset includes wishlist discovery and cart recovery plus accounts / profiles, matching / recommendations, payments / subscriptions, notifications. Curated collections, wishlists, and one checkout path.

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Public example using the default preset. Get your free estimate above for a breakdown of your selected scope.

Compare build options
Build optionOne-off laborRecurring budget
DIY builder$0 paid labor; your time excluded$339 + your maintenance time
Freelancer$25,088–$132,844$2,499–$5,019/year
Agency$34,844–$166,906$3,339–$6,219/year
Superapp ProYou build and review the app$639/year illustrative budget

Default preset breakdown and assumptions

Estimated effort
1394–3406 hours
Delivery effort at 30 productive hours/week
46.5–113.5 person-weeks
Global agency hourly range
$25–$49
Global freelancer hourly range
$18–$39
Custom design adjustment
+25% effort (planning assumption)
Hosting / platform
$240/year
Maintenance labor
$3,000–$5,880/year
Additional services
$0/year
Apple membership
$99/year

Hours include implementation and testing, not a delivery guarantee. Website scope starts at 12–140 hours plus 2–5 hours for each additional page. App scope starts at 400–5,000 hours depending on complexity. Selected features add the effort below. Annual domain and hosting budgets are placeholders, not provider quotes.

Selected feature assumptions

Incremental engineering hours used by this calculator.

Selected feature assumptions
FeatureHours
Accounts / profiles40–80
Matching / recommendations80–180
Payments / subscriptions40–100
Notifications20–50
Wishlist discovery and cart recovery135–315

Wishlist discovery and cart recovery

This preset emphasizes customer discovery, wishlists, and a focused purchase journey. Warehouse administration and broad back-office fulfillment belong in the ecommerce scope.

Why do product recommendations cost extra

Recommendation rules need catalog quality and user signals. Start with curated collections before assuming a large behavioral ranking system improves conversion.

A cheaper way to start with Superapp

Build a focused version yourself before commissioning a full custom project. Superapp Pro is $25 a month; the subscription covers its plan allowance, while your time, extra usage, integrations, hosting, and specialist work remain part of the budget. A Superapp site is an alternative implementation, not a guarantee of WordPress or Shopify compatibility.

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Sources and methodology

Rates are global marketplace benchmarks, not US-only agency quotes. Freelancer and agency ranges overlap because they describe different samples. WordPress.com Personal and Shopify Basic use annual billing, exclude introductory promotions and taxes, and replace the hosting budget. Feature hours and recurring budgets are our explicit planning assumptions.

Common questions

Build a smaller first version with Superapp.

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