Who qualifies for the 15% rate?

The App Store Small Business Program generally requires enrollment and eligibility based on up to $1 million in prior-year proceeds, including associated developer accounts. Check Apple’s current rules. Other programs and qualifying subscriptions can have different rates.

Are all downloads charged a commission?

No. This model assumes one paid purchase per entered download. Free downloads have no purchase revenue. Physical goods and services, subscriptions, alternative distribution, and regional terms need their own model; this is not a universal App Store fee calculator.

Does the revenue estimate predict sales?

No. You supply paid downloads and price. Apple Ads spend does not automatically create downloads in this model. Taxes, refunds, currency conversion, development, hosting, and other expenses are excluded.

Can I publish for free?

Some qualifying organizations can request an Apple membership fee waiver. This calculator uses the standard annual membership; it does not assume a waiver.

Superapp

App publishing cost calculator

Publishing an iOS app requires an Apple Developer membership, normally $99 per year. Model 15% or 30% commission on paid downloads, add an optional first-year Apple Ads budget, and estimate proceeds after those costs. App development and operating expenses are separate.

USD · Last updated November 5, 2026

Estimate your first year

Paid app price (USD)

Expected paid downloads in year one

Apple Ads budget for year one (USD)

Apple commission

Free account · Two quick questions · Personalized cost breakdown

Plan your Apple Ads budget

Ads are optional. Choose a budget you can afford to test, then measure acquisition cost and the revenue those customers generate. This calculator keeps your sales forecast independent of advertising spend.

Plan app marketing with Selfdrive

Build before you spend on acquisition

Use Superapp to build and review your first version, then budget separately for publishing, usage, and marketing. Compare development options in the app development cost calculator.

Sources and calculation

Gross revenue = price × paid downloads. Net = gross × (1 − commission) − annual membership − annual ads. The 15% and 30% scenarios apply to the paid-download model above and are not advice about your eligibility.

Common questions

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